Free Ebook Focus Group Discussions (Understanding Qualitative Research)

Download Focus Group Discussions (Understanding Qualitative Research)

Download Focus Group Discussions (Understanding Qualitative Research)

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Book Details :
Published on: 2013-12-13
Released on: 2013-12-13
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The Understanding Research series focuses on the process of writing up social research. The series is broken down into three categories: Understanding Statistics, Understanding Measurement, and Understanding Qualitative Research. The books provide researchers with guides to understanding, writing, and evaluating social research. Each volume demonstrates how research should be represented, including how to write up the methodology as well as the research findings. Each volume also reviews how to appropriately evaluate published research.Focus Group Discussions addresses the challenges associated with conducting and writing focus group research. It provides detailed guidance on the practical and theoretical considerations in conducting focus group discussions including: designing the discussion guide, recruiting participants, training a field team, moderating techniques and ethical considerations. Monique Hennink describes how a methodology section is read and evaluated by others, such as journal reviewers or thesis advisors. She provides readers with guidance on specific aspects of presenting research findings, such structuring narrative accounts, developing an argument, using quotations, reporting focus group interaction, visual presentation formats, and strategies for grounding study results. She describes the challenges in assessing focus groups and details practical strategies for assessing scientific rigor. The book includes case study examples of field research across a range of disciplines and international contexts. Hennink concludes the volume with an overview of current debates relating to the evaluation of qualitative research, suggesting ways to critique the research design, methodology and results of focus group research. Qualitative vs Quantitative Research Snap Surveys Qualitative Research Quantitative Research; Objective / purpose: To gain an understanding of underlying reasons and motivations; To provide insights into the setting ... Differences between qualitative and quantitative research ... Differences between qualitative and quantitative research methods Source: SEEP-AIMS 2000 Learning from Clients: Assessment Tools for microfinance Participant Observation as a Data Collection Method ... Volume 6 No. 2 Art. 43 May 2005 Participant Observation as a Data Collection Method. Barbara B. Kawulich. Abstract: Observation particularly participant ... Methods of data collection in qualitative research ... This paper explores the most common methods of data collection used in qualitative research: interviews and focus groups. The paper examines each method in detail ... Qualitative Marketing Research Services Consumer and ... Fabulous report. FABULOUS. one of the best I have ever read from a focus group. And so easy to digest in the way you delivered the findings. Qualitative Research Methods & Methodology - ATLAS.ti Qualitative Research Methods & Methodology - Overview at atlasti.com - ATLAS.ti is your powerful workbench for Qualitative Data Analysis Visit us now! What Is Qualitative Research? - About Sociology: Research ... What Is Qualitative Research? Qualitative researchers are primarily concerned with practice and process rather than outcomes. That is they focus on the ... What Is a Focus Group Qualitative Research Methods ... Focus groups are a form of qualitative research that is commonly used in product marketing and marketing research but it is a popular method within ... Qualitative marketing research - Wikipedia Qualitative marketing research involves a natural or observational examination of the philosophies that govern consumer behavior. The direction and framework of the ... Facilitating Group Decision-Making: Facilitator's ... Abstract: A key feature of group facilitation is motivating and coordinating people to perform their joint work. This paper focuses on group coordination which is a ...
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